All Your CTV Needs Through
One Future-Proofed Platform

Leverage the scale and power of a true Omnichannel approach through MediaMath to drive brand awareness, re-enforce messaging and move users down your conversion funnel.

Consumer-Centric Identity
One unified identity (CID) across platforms to create positive and relevant experience in consumer engagements, which in turn will drive profits and competitive advantage
Supply Through Premium Environments
Brand safe environments—sourced directly from publishers, to ensure a fraud-free and brand-safe environment, and optimizing working versus non-working costs
Attribution & ROI
Bi-directional data sharing that allow for advanced SPO, including CPA/ROI, as well as pathway analysis across platforms to refine and optimize your media mix
We're Better Together
MediaMath’s partnerships across the advertising ecosystem are helping build leading solutions to the industry’s most complicated problems
Read our latest

Read our latest
"Making Sense of CTV:
A Marketers Guide to CTV Activation & Strategy"

Privileged access to premium content, transparency with clear data rights, viewable to humans, not bots = aligned commercials with efficiencies in inventory purchasing.

MediaMath’s agnostic approach to identity and integration with Tru Optik enables customers to more accurately advertise on all screens, providing unlimited access to premium CTV supply with complete fee visibility, brand-safe and sophisticated fraud protection across the ecosystem

IRIS_ID, a global unique identifier for each individual video across all screens, will, for the first time, enable contextual intelligence providers such as Comscore to offer buy-side contextual segmentation and targeting via pre-bid integration with MediaMath’s DSP

Through its partnership with TVSquared, MediaMath is providing accountability to targeted TV investments, enabling advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices.