Bridging the Gap Between Ad Tech & Martech

MediaMath and IBM have partnered to enable marketers to connect their investments in ad tech with their investments in marketing tech to drive more consistent consumer experiences and increase ROI.  MediaMath can bi-directionally share data with IBM solutions such as IBM Marketing Cloud, IBM Engage Mobile, IBM Digital Analytics, and more, allowing for communication between technologies and the ability to activate insights and execute optimized campaigns across paid and owned channels.

Strengthen the Dialogue Beyond Your IBM Marketing Cloud Emails    

Use your first party data and behavioral data from IBM Marketing Cloud and make it actionable by exporting those audiences for retargeting across additional channels such as display, mobile, social, and video.  By advancing your marketing narrative across channels, you can power more robust customer profiles and close the loop between Silverpop email interactions and paid channels.

Create a Consistent Customer Dialogue Online and Offline with IBM Engage Mobile

Leverage audience behaviors from in store to improve the cadence of digital communications to your customers.  By using signals from in person visit through IBM Engage Mobile, you could more accurately target and anti-target customers online through Silverpop and MediaMath, in turn maximizing impression dollars.

Bolster Offer Optimization With Cross-Channel Media 

By integrating the power of IBM Interact and T1, you can strengthen and broaden your presence throughout the customer journey.  Through a bi-directional flow of data, MediaMath and Interact continually learn from one another, allowing for the most relevant messaging across paid and owned channels.  

Reach Your Customers When They're Most Inclined to Buy

Contextualize your view of the customer beyond where they are today.  Combine T1 with IBM Digital Analytics to render an illustrative timeline of your current and target customer journeys, highlighting milestones that correspond to in-market and out-of-market events. Then, leverage the power of Silverpop’s email and push campaigns and MediaMath’s paid media execution to make customer journey insights actionable by driving inclined customers to conversion events. 

Contact us to learn more!