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Identity Playbook

The technical underpinnings of Identity are changing. The market will see – at least for some time – a fragmentation of identifiers and multiple co-existing approaches: Consent-based deterministic targeting approaches, math-based probabilistic approaches (e.g., cohorts/Flocs).

MediaMath anticipated these changes and has already implemented a unique approach to help our clients and their agencies navigate the future of identity. Our teams put together this Identity Playbook to guide marketers and agencies through this process.

• The advantages of bidding on multiple identifiers
• Recommended implementations of deterministic or probabilistic graphs
• The 1P approach to replace 3P cookies

The future of identity is now. Waiting means wasting valuable time. MediaMath can help you navigate this time of change and fragmentation.


Recognized at the 2020 AdExchanger Awards

Best Account Support by a Technology Company

Named "Leader" in the 2018, 2019 and 2020 Gartner Magic Quadrant for Ad Tech