Confident Media Spending Requires A More Transparent And Addressable Supply Chain, Say 70% of Advertisers

Whether it’s zero-based budgeting or a focus on profitability, all brands and agencies are feeling the pressure to get the most value from their digital advertising investments. But the rapid growth of the industry and the rampant complexity that followed have made this difficult to do. To further understand the issues preventing advertisers from understanding the ROI of their digital ad spend and working effectively across the supply chain, MediaMath commissioned a custom study from Forrester Consulting. Some of the highlights:

Over 70% of respondents find media accountability, transparency, addressability and alignment across the media ecosystem partner interests important to their programmatic buying decisions.
55% cite challenges working across partner ecosystems, and 48% say having less visibility into costs and fees is contributing to less transparency in the digital media supply chain today.  
Only 33% of respondents say they can demonstrate and report the financial return on their programmatic media spend completely and accurately.

We created the SOURCE supply chain to combat these longstanding industry challenges. By baking transparency into the contractual level all the way through to campaign reporting, advertisers get full visibility into where each part of every media dollar is going. SOURCE has already proven to be 15%+ more efficient than alternatives like walled garden platforms and helps 60% of the ad dollar get back to the publisher—a win-win for both the buy and sell sides.


Forrester does not endorse any vendor, product, or service depicted in the Forrester Opportunity Snapshot. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

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