MediaMath is bringing together industry leaders to share their thoughts and ideas through Digital Dialogues, our content series brought to you in an array of formats. We’ll talk trends and tactics for building an accountable and addressable supply chain, and you’ll learn why radical transparency is the only way forward.
Our Founder & CEO, Joe Zawadzki, speaks with AdExchanger on building the industry’s first transparent supply chain and ecosystem wide collaboration as MediaMath completes phase one of SOURCE. Joe sheds light on how we’ll continue to work together to build for the future of Identity.
Source: AdExchanger podcast by Zach Rodgers
Wednesday, January 13th, 2021
Highlights included:
• How MediaMath is building the industry’s first transparent supply chain and ecosystem wide collaboration as it completes phase one of SOURCE
• How SOURCE help buyers easily understand all the providers and costs associated with the operation of their programmatic campaigns
• How marketers can more easily tune campaigns to more effectively match the scale and the simplicity offered by walled gardens.
