MediaMath is bringing together industry leaders to share their thoughts and ideas through Digital Dialogues, our content series brought to you in an array of formats. We’ll talk trends and tactics for building an accountable and addressable supply chain, and you’ll learn why radical transparency is the only way forward.
Our General Manager, EMEA & APAC, Viktor Zawadzki, joined IAB Europe’s, Chief Economist, Daniel Knapp for an episode of their podcast ‘Digital Dawn’. They dive into transparency and the programmatic supply chain, discuss the future of identity and even touch upon one of our industry’s latest focus, retail media.
Highlights included:
• How to drive Transparency through the Programmatic Supply Chain
• The future of identity
• Retail Media
