MediaMath is bringing together industry leaders to share their thoughts and ideas through Digital Dialogues, our content series brought to you in an array of formats. We’ll talk trends and tactics for building an accountable and addressable supply chain, and you’ll learn why radical transparency is the only way forward.
The lack of consumer trust is getting in the way of growth for digital content and advertising. No action is not an option. In this episode we discuss rebuilding trust that is less talked about, but equally important to how most advertisers think of brand safety, privacy and online consumer confidence.
Highlights included:
• Why the TRUST equation is so important
• What are the hidden challenges of malvertising and deceptive ads: the why, how and what of it?
• How large is the problem and can you provide a few examples?
• What else is critical to the TRUST equation?
