Programmatic Everywhere


Data, Technology and the Future of Audience Engagement

“Programmatic Everywhere” will soon drive all marketing strategies and customer engagement practices, both on and offline.  Pursuing real-time bidding buying strategies, audience segmentation practices, and data application is critical as programmatic emerges as the new norm.

Download Programmatic Everywhere: Data, Technology and the Future of Audience Engagement to discover how and why to cash in on the value offered by display media.  You'll learn:

  • Why 73% of surveyed respondents are pursuing real-time bidding buying strategies today
  • Why 87% of surveyed respondents say they will use programmatic approaches to audience segmentation in the near future
  • The importance of data integration to power audience-centered programmatic efforts
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