Dream vs Reality: The State of Consumer First and Omnichannel Marketing

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In partnership with MediaMath, Econsultancy surveyed more than 400 global marketers on the growing requirement for a consumer-first approach to marketing activities to underpin both respect for individuals’ privacy and commercial success. The research shows that marketers want to prioritize putting the consumer first but are struggling to do it due to a lack of integrated technology, inability to tailor marketing to the customer journey and failure to take an omnichannel approach, which thwarts online-to-offline attribution. Download our report to learn how:

  • Integrated technology benefits marketing
  • The GDPR is making marketers rethink their advertising
  • The majority of marketers think they can improve the customer experience


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