Learn the Four Models for Managing the Evolution of Your Programmatic Media
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In its purest definition, in-housing describes the transition from agency-led media buying to the brand being in partial or full control of activation. There are multiple ways brands can take more control over their technology—and they don’t have to go it alone.
Our technology and marketing experts at MediaMath have authored the playbook “Tech & Talent: Four Models for Managing the Evolution of Your Programmatic Media.” In it, they cover:
- Why brands are re-evaluating their media-buying models
- Which operating model is right for your brand
- Where to find help if a change in model is in order