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Identity Playbook

The reign of the Third-Party cookie is coming to an end. A new, better era is upon us.

MediaMath's 2021 Identity playbook is a companion guide to our July whitepaper, Preparing for a Post-Third-Party Cookie World: Identity & the Future of Online Advertising which explains how identity works today so brands can be informed for tomorrow.  

Our highly anticipated follow up will empower brands and agencies with guidance on how to take advantage of the first-party identity options that are currently available.

Learn how you can play a role in ushering in a new ecosystem by preparing today to ensure addressability tomorrow.

Your keys to the future of Identity await!

• The advantages of bidding on multiple identifiers
• Recommended implementations of deterministic or probabilistic graphs
• The 1P approach to replace 3P cookies


Recognized at the 2020 AdExchanger Awards

Best Account Support by a Technology Company

Named "Leader" in the 2018, 2019 and 2020 Gartner Magic Quadrant for Ad Tech