A New Normal for Brand Safety

For many brands, advertising matters even more in times of crisis. Yet, the inclination for many brands during COVID-19 has been to keyword-block large swaths of the Internet to avoid advertising alongside negative aspects of the pandemic.

In a part webinar, part fireside chat, Daniel Sepulveda, SVP of Policy and Advocacy at MediaMath, and Alex White, Chief Operating Officer at Peer39, explain how brands can navigate around COVID-19 through an accountable and addressable supply chain that enables them to both drive performance and advertise on quality media.

In this webinar, they share data on trends they are seeing and provide recommendations for a more tailored approach to brand safety in this new normal.

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