Discover the Best Strategy to Manage Your Media
Get security, consistency & scale with supply chain expertise
When it comes to programmatic media buying, not all business transactions between marketers and publishers are created equal. For instance, many marketers think private deal and guaranteed forms of media buying promise quality, consistency and transparency. In practice, however, deals are not always negotiated and implemented in transparent, fair ways. There are instances in which marketers should use deals, and others where they should use markets curated by dedicated supply chain management teams. In our whitepaper, we share how marketers can take a holistic approach to media management to get the outcomes they want and deserve.
Download our whitepaper to learn:
- How a misaligned supply strategy costs time and budget and risks fraud
- The ideal scenarios in which to use deals like PMPs
- 3 approaches for effective deal management that maintain privilege while keeping costs low