The State of Consumer-First Marketing by the Numbers

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MediaMath recently partnered with Econsultancy on a global survey of more than 400 marketers, with a focus on the growing requirement for a consumer-first approach to marketing activities to underpin both respect for individuals’ privacy and commercial success.

Check out some of the highlights in our infographic including:

  • How much digital ad spend is being spent programmatically
  • The top desired advertising capability over the next five years
  • How many marketers feel they have a privacy-compliant identity solution


 

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