The State of Consumer-First Marketing by the Numbers
This is an optional sub-title you can turn on/off
MediaMath recently partnered with Econsultancy on a global survey of more than 400 marketers, with a focus on the growing requirement for a consumer-first approach to marketing activities to underpin both respect for individuals’ privacy and commercial success.
Check out some of the highlights in our infographic including:
- How much digital ad spend is being spent programmatically
- The top desired advertising capability over the next five years
- How many marketers feel they have a privacy-compliant identity solution