See how CBS Interactive used an omnichannel strategy across the richest media to build its subscriber base for All Access service

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CBS Interactive (CBSi), a division of CBS Corporation, is the premier online content network for information and entertainment. More than 1 billion users visit CBSi’s 33 properties every quarter. CBSi partnered with MediaMath to increase its subscriber base for its All Access service, which differentiates from other streaming services by offering access to live events online, and is unique from CBS’ TV offerings through its exclusive content. Download our case study to see how we helped CBSi:

  • Execute true omnichannel campaigns around several of the marquee shows by using channels such as mobile, social and digital-out-of-home
  • Use our cross-device graph to control frequency management at the user level and lower CPMs overall
  • Purchase Facebook’s traditionally walled garden inventory as it would any other supply source through an integrated, streamlined workflow


 

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